The game first launched in April 2012 and came to smartphones the following November. "And then there's the social aspect - games have traditionally always been social, but with recent technology updates it's much more acceptable to people to have their friends within a game and see who else is playing it." "The fact that you can access it on lots of different devices and continue your adventure from another platform is very important," King's Tommy Palm told The Telegraph. Over 150 billion games of the candy matching title have now been played. King has revealed that a year after it first launched on smartphones, free-to-play puzzle game Candy Crush Saga has been downloaded over 500 million times.
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